Accelerate Your Brewery

The Brewery Workshop helps brewery entrepreneurs build and grow great businesses. 

Tired of oversized conferences and festivals? There are only 50 spots available for this rare opportunity for new and in-planning breweries to spend multiple days with the best minds in brewing. Move beyond the guesswork and spend four days in San Diego, California, connecting with the experts who have built successful breweries. By learning from the experiences of brewers and owners who have been there before, you’ll save yourself the money and time lost in missteps. At this workshop, we'll navigate the ins and outs of establishing and growing a brewery through hands-on seminars and interactive technical brewery tours where you’ll have the opportunity to engage directly with the pros and your peers. You’ll gain the skills to improve the efficiency of your brewery, create invaluable connections with others in the industry, and accomplish in days what usually would take months. 

 

The ticket price includes local transportation (airport pickup and trips to breweries), lodging (locals ticket available), meals, seminars, technical brewery tours, and networking events.

 

The Brewery Workshop will run from March 12-15, 2017, in San Diego, California.

 

 

Itinerary 

More speakers being added every day!

 

DAY 1 (MARCH 12, 2017)

 

12:30PM: BUS PICKUP FROM SAN DIEGO AIRPORT

2:00PM: TECHNICAL BREWERY TOUR: COUNCIL BREWING

  • Description: Council's tasting room has been deliberately crafted to create a destination for people from all walks of life to come together, converse, and fellowship over truly fine craft beer. The name "Council" was chosen because it conveys this sense of community; a place where peers come together to deliberate, debate, and make decisions. The tasting room has a warm, inviting feeling, with green, tan, and rustic red toned walls, soft brown flooring and rich Mahogany bar tops. Plenty of seating and low music sound levels promote thoughtful conversations. 

4:15PM: SEMINAR: FINANCING/GROWING YOUR BREWERY

  • Description: How much capital do you need to survive? What’s the best corporate structure to protect you from liability while attracting investors? What are reasonable growth goals for a new brewery? How do you manage cash flow in a new business? What are some of the places to find loans and financing that aren’t immediately apparent? This seminar tackles the nuts and bolts of financing and starting up a new brewery, from partnership structure to attracting investors to managing cash flow over the critical first six months of operation.
  • Instructors: Mary Brettmann, CPA (Beverage Business Builders)

6:00PM: DINNER

8:30PM: LIGHTNING PITCHES: BUSINESS OF BREWING

  • Description: Pitch your business of brewing idea (distribution, taproom, growth, etc.) in less than 5 minutes to the best minds in brewing to get feedback on your strategy. The winner of the lightning talks will receive a free full-page ad in Craft Beer & Brewing Magazine® ($2,495 value)
     

DAY 2 (MARCH 13, 2017)

 

8:30AM: SEMINAR & HANDS ON: CREATIVE MALT HANDLING & MATERIAL SOURCING

  • Description: From building a safe, effective malt workflow to the creative potential of craft malt, we’ll explore this unsexy but vitally important component to craft brewing. 

10:00AM: SEMINAR & HANDS ON: HOPS

  • Description: It takes great ingredients to make great beer. This seminar, led by hops experts from well-known breweries and suppliers, will teach you how to identify great hops, handle them correctly in the brewhouse to maintain the highest quality, smell and test hops blends, make smart substitutions in hops as a result of year to year harvest differences or batch variation, and more.

11:30AM: SEMINAR & HANDS ON: YEAST MANAGEMENT IN THE STARTUP BREWERY

  • Description: From cell counts to yeast sanitation to propagation and storage, this seminar will present cost-effective strategies for managing yeast to maintain the highest quality standards.
  • Presenters: Ehren Schmidt (Head Brewer, Toolbox Brewing Company)

1:00PM: LUNCH

2:00PM: SEMINAR & HANDS ON: SENSORY TRAINING

  • Description: Whether you’re a 1 bbl nano or a 100k bbl regional powerhouse, being able to taste the variety of attributes in your beer is vital to making the consistent and delicious product your customer expects. Additionally, the job of training staff to identify these attributes typically falls to you. This seminar covers the basics of sensory analysis through hands-on tasting, and will give you a fundamental curriculum to train your own staff with.

3:30PM: TECHNICAL BREWERY TOUR

6:30PM: DINNER

8:30PM: LIGHTING PITCHES: BREWING & SERVING BEER

  • Description: Pitch your brewing idea (equipment, recipes, ingredient management, etc.) in less than 5 minutes to the best minds in brewing to get feedback on your strategy. The winner of the lightning talks will receive a free full-page ad in Craft Beer & Brewing Magazine® ($2,495 value).

 

 

DAY 3 (MARCH 14, 2017)

 

8:30AM: SEMINAR: BUILDING A SUCCESSFUL BRAND, AND MARKETING IT

  • Description: Branding is more than just logo design. This seminar will explore the foundations and fundamentals of branding, review case studies of successful small brewery brands, consider authenticity and growth potential in brand development, and help you build a brand framework that you can extend to every consumer touch point.

  • Instructors: Brandon Hernandez (Chief Marketing Officer, Societe Brewing), Jamie Bogner (Chief Content Officer, Craft Beer & Brewing Magazine®)

10:00AM: SEMINAR: INTELLECTUAL PROPERTY, TRADEMARKS, AND NAVIGATING MUNICIPALITIES

  • Description: Few startups have the money to defend lawsuits, and this seminar will help you proactively avoid costly legal issues that could delay your growth.
  • Instructors: Candace Moon, Esq. (The Craft Beer Attorney)

11:30AM: SEMINAR: QUALITY CONTROL FOR SMALL BREWERIES

  • Description: You may not be able to afford a full-time lab staff, but that doesn’t mean you can’t use techniques that the big guys use—brand standards, sensory panels, and the like—to maintain consistency and meet customer expectations for your products.

1:00PM: LUNCH

2:00PM: SEMINAR: DESIGNING YOUR BREWERY & SELECTING EQUIPMENT FOR STARTUP AND GROWTH

  • Description: Equipment is the single biggest capital cost of building or expanding your brewery. Learn from, then work one on one with experts to help you size, source, and place your equipment for day one and expansion.
  • Instructors: William E. Camacho (Principal, CLTVT)

3:30PM: TECHNICAL BREWERY TOUR

6:30PM: DINNER

 

 

DAY 4 (MARCH 15, 2017)

8:30AM: SEMINAR: STRATEGIZING FOR GROWTH & DISTRIBUTION

  • Description: While craft beer’s heyday was marked by a “if you package it, they will buy it” mentality, today’s competitive retail market makes selling beer profitably through the retail channel more and more difficult. In this seminar, we’ll discuss common issues such as distributor contracts, format challenges, SKU management, and more.
  • Instructors: Laura Lodge (Author, Distribution Insight for the Craft Brewer)

10:00AM: SEMINAR: MAXIMIZING TAPROOM REVENUE

  • Description: There are no better margins on your beer than those you get from selling it directly to consumers. This seminar focuses on how to create an environment that maximizes revenue while remaining authentic and on-brand.

11:30AM: THE BREWERY CFO - ACCOUNTING, INVENTORY, AND PRICING YOUR BEER

  • Description: So you brew great beer? Do you know what it costs to produce, how to manage/order ingredients, and price for different distribution channels. Join our experts in selecting the best tools, practices, and equations for running a profitable brewery.
  • Instructors: Mary Brettmann, CPA (Beverage Business Builders)

1:00PM: LUNCH

2:30PM: TECHNICAL BREWERY TOUR: THE LOST ABBEY

  • Description: Under the direction of visionary brewmaster and co-founder Tomme Arthur, the brewery has garnered dozens of awards in its ten-year history including the 2007 Great American Beer Festival Small Brewery of the Year, The 2008 world Beer Cup Champion Small Brewery and the 2013 Champion Brewery at the San Diego International Beer Festival. The company’s beers, many of which are aged in oak barrels for twelve months or longer, are universally recognized for their complexity, unique flavors, and bold boundary-pushing styles. This will not just be a standard brewery tour. We will talk about the ways Lost Abbey was assembled, operates, grows, and how you can take their lessons learned and apply them to your brewery.

4:45PM: BUS DEPARTS FOR  AIRPORT


Instructors: Adding More Every Day

 

TOMME ARTHUR, COFOUNDER & DIRECTOR OF BREWERY OPERATIONS, THE LOST ABBEY AND PORT BREWING COMPANY
A native San Diegan, Tomme returned home to San Diego in 1995 after earning his Bachelor of Arts in English from Northern Arizona University where he cultivated his passion for brewing. In March of 1996, he began his professional brewing career at the now defunct Cervecerias La Cruda (The Hangover Brewery) in downtown San Diego. Cervecerias La Cruda earned a Gold Medal at the 1996 Great American Beer Festival and at that point it was only the second Gold Medal earned at this prestigious competition by a San Diego brewery.

 

After La Cruda closed it doors in March of 1997, Tomme went to work for White Labs in San Diego. Working with Chris and Lisa White, Tomme spent his days selling yeast and developing product as he waited patiently for the right brewing job to become available. In May of 1997 he was hired by Pizza Port in Solana Beach where he remained the Head Brewer until June of 2005 when he was named Director of Brewery Operations for Pizza Port. 

 

During the 8 plus years that Tomme was Head Brewer in Solana Beach, the brewery won 13 Great American Beer Festival Medals, numerous medals at the Chicago Real Ale Festival as well as other regional and national competitions. In 2003 and 2004 Pizza Port Solana Beach was named Small Brewpub of the Year. Tomme was also named Small Brewpub Brewer of the year for both years.

 

After joining Port Brewing in 2006, Tomme kept up his winning ways. In 2007 Port Brewing was named Great American Beer Festival Small Brewery of the Year, and Tomme Small Brewer of the Year. In 2008 he and Port Brewing were named World Champion Small Brewer and Brewery at the international World Beer Cup. Since then he’s taken home a raft of medals and been consistently noted as one of the world’s top brewers.

BRANDON HERNÁNDEZ, SOCIETE BREWING COMPANY

As Chief Marketing Officer for San Diego-based Societe Brewing, Hernández is responsible for the company's social media, graphic design, copy-writing, marketing communications, public relations, brand development and more. A marketing professional of 20 years, he previously worked as Marketing Manager for AleSmith Brewing and Senior Communications Specialist for Stone Brewing. In the latter role, Hernández grew the company's social-media audience into the most-engaged of any brewery in the world and was integrally involved with numerous marketing campaigns including Stone Groundbreaking Collaborations, the most lucrative brewery crowdfunding campaign in Indiegogo history at the time of its conclusion. In addition to his role at Societe, Hernández is a freelance journalist focusing primarily on craft beer and the brewing industry. He is Editor at Large for San Diego-based West Coaster Magazine, the San Diego columnist for Celebrator Beer News, an on-air beer correspondent for CW6 San Diego, and has had his work featured in USA TODAY, All About Beer, ImbibeThe San Diego Union-Tribune, San Diego Magazine, Pacific San Diego Magazine, San Diego Reader, Beer Paper LA, and numerous other publications and online outlets. He is a member of the California Craft Brewers Association's Social Media Advisory Committee, the author of San Diego Beer News: Complete Guide to San Diego Breweries as well as the founder of the Beer to the Rescue charity campaign benefiting the Lupus Foundation of Southern California.

CANDACE L. MOON, THE CRAFT BEER ATTORNEY

Candace L. Moon discovered the need for specialized craft beer counsel while working as a bartender at Hamilton’s during law school. While she met countless brewers, there were no attorneys catering to the legally complicated industry. Accordingly, Candace opened a practice serving San Diego’s suds. She has since worked with over 200 craft breweries and craft breweries-in-planning nationwide, handling business entity formation, alcoholic beverage law, contract review, trademark law, as well as other legal needs. Candace’s undergraduate degree is from the University of Virginia and her juris doctorate is from Thomas Jefferson School of Law in San Diego, Calif.

MARY BRETTMANN, CPA, BEVERAGE BUSINESS BUILDERS

My life was changed forever when Surly Brewing called in November of 2011.  They wanted to install QuickBooks Point of Sale.  After a successful install, I stuck around to answer questions once in a while.  Like Eldon the painter, there is plenty of work to be done and I found more and more rooms to paint.   Everything changed with the passage of the “Surly Bill” (allowing for taprooms in Minnesota).  All of a sudden, I needed to prepare for a 250,000 BBL production brewery, a 300-seat beer hall, a 178-seat event center and a 500 seat beer garden.   It was a massive undertaking, but I loved every minute of it.   With the successful opening of the Destination Brewery in December 2014, my work was done.  Now, I am setting out to teach the industry what I've learned and to help people get to the next level in their journey.  And so Beverage Business Builders was born.

 

I graduated from Carleton College in Minnesota, and I hold an active CPA license in Minnesota and California.  I have 25+ years of experience in the corporate world.  In prior lives, I have been a state auditor, a sales controller, an international treasury professional, a business owner and finally a craft brewing CFO for a fast growing regional craft brewery. I call Minnesota home, but have clients all throughout the country.  I enjoy digging in and creating change at every client.

  • CPA in Minnesota and California
  • Member of California Society of Public Accountants
  • Certified Treasury Professional
  • Certified QuickBooks ProAdvisor-Diamond level
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WILLIAM CAMACHO, PRINCIPAL, CLTVT, Inc.

William Camacho has been servicing the technical construction market prevalent in the Southern California arena for the past 15+ years. William’s main focus has been Brewery, Distillery, and Life Science markets. Prior to founding CLTVT, William had been an integral part of Serbia Consulting Group, a Corporate Real Estate Consulting firm servicing technical clients in owner's representation, pre-construction planning and construction management. With a foundation of experience stemming from 6 years in the Naval Nuclear Power program and 12 years on facility planning, facility management, procuring institutional and private financial vehicles, site and tenant improvement pre-construction planning, authoring regulatory protocol compliance documents for cGMP Biotech Manufacturing facilities, plus 10 years of craft brewery production efficiency optimization, planning, procuring, and commissioning, William has been directing and managing the process from concept to completion for technical and production Companies, establishing a reputation of solid work ethic and smart project management reliability.

JAMIE BOGNER, CRAFT BEER & BREWING MAGAZINE®

Jamie’s focus is on content and product, developing big picture vision while serving as Editorial and Creative Director for Craft Beer & Brewing Magazine®, working with creative contributors (writers, editors, photographers, illustrators, videographers) across media. He’s served in roles as diverse as Art Director, Editorial Director, VP of Content, and VP/Group Publisher for a variety of media companies, and is equally at home evaluating P&L’s or designing magazine pages.

LAURA LODGE, AUTHOR

Laura Lodge learned about the distribution tier working with a small, independent distribution company in the mountains of Colorado. Job? Everything, including entering orders, loading/routing trucks, delivering product, all aspects of accounting and managing the office, and more. She shares her experience to benefit the artisanal/craft business owner in Distribution Insight for the Craft Brewer, designed specifically for the brewer learning about distribution.

 

Lodge consults with brewers and distributors as an element of her consulting business, Customized Craft Beer Programs, and is also the coordinator of the well-known Big Beers, Belgians & Barleywines Festival held in the mountains of Colorado each year. She consults for the resort industry with regard to craft beer integration with food & beverage programs, including clients such as the Vail Cascade Resort, Gateway Canyons Resort, and Beaver Run Resort.

 

Creating and assisting with craft beer events is another facet of her business, including working with Craft Beer & Brewing Magazine to create their Brewers Retreats, with Destination Services of Colorado for client events, with Brush Creek Ranch & Spa for their guests, and with the Brewers Association for both SAVOR: An American Craft Beer & Food Experience and the Great American Beer Festival Paired Pavilion.

 

Laura lives in Vail, Colorado and enjoys the outdoor lifestyle of the mountains.

More coming soon. We will have more than 30 instructors to connect with.


Location

With more than 100 breweries, San Diego is one of the top beer cities in the world. From national favorites Stone, Lost Abbey, and Ballast Point to lesser known but still delicious Toolbox, Belching Beaver, and Societe breweries, there is something for any beer lover. What better place to collaborate with some of the best minds in brewing than the hot spot that is San Diego.

 

For 'Solo Room' ticket holders, you will be staying in the newly redesigned Lafayette Hotel in San Diego:


Sponsors

 

BSG CRAFTBREWING

In 2004, BSG recognized that the craft brewing and homebrewing community needed a dependable source for diverse ingredients from around the world. Since then, we have earned the trust of our customers by delivering the finest brewing ingredients at competitive values, all backed by outstanding customer service and depth of industry experience.

We continue to search the globe for new and interesting brewing ingredients that we can bring to our customers. Consequently, our product list continues to grow as we strive to better meet the needs of both professional brewers and homebrewers. Additionally, our knowledgeable and friendly sales and management staff comes from the professional brewing & homebrewing communities, so we can assist you in everything from recipe formulation to troubleshooting.

Whether it's exclusive specialty malts, in-demand hop varieties, or premium brewing aids we have you covered; great beers are made from select ingredients. BSG is committed to being your partner, and shares your passion for creating outstanding beers.

RUBY STREET BREWING

Ruby Street Brewing, LLC specializes in building top quality all grain beer brewing systems and equipment. Ultimate home brewery, pilot brewery, or nano brewery, we have brewing equipment to meet your needs. Short lead times, innovative products, and outstanding customer service make Ruby Street Brewing your best option for professional grade equipment.

Ss BREWING TECHNOLOGIES

At Ss Brewtech, we are all about innovation, usable features, quality, affordable prices, and top-notch customer service. We have only just begun to fundamentally change the landscape of brewing equipment for the better. We launched our business in 2013 with the Brew Bucket-—the world’s first conical-bottomed stackable stainless steel fermenting bucket. We followed this up with a solid line-up of conical fermentors ranging from 7 gallons to the ever-popular half barrel. Then came the world’s first homebrewing kettles with a built-in trub dam. And then the world’s first fully integrated homebrewing temperature control add-on system with immersion chiller coils, digital controller, and custom-tailored neoprene insulating jackets. Then we launched the world’s first all stainless infusion mash tun with a pro-style 5° sloped floor, center drain, silicone gasket seal for the false bottom, and digital thermometer. As we look toward 2016 and beyond, we plan take our business beyond home-scale gear to nano and commercial-size systems.

KATHINKA LABS

Kathinka Labs is a TTB certified lab offering high-quality, accurate, and precise lab analysis for craft brewers to help ensure you are consistently producing the best beer for your customers. Our staff of lab professionals, brewers, and consultants have many years combined experience in both craft brewing and big beer. We perform tests according to industry standards and our staff are proud members of the American Society of Brewing Chemists (ASBC), the Brewers

Association (BA), the Institute of Brewing & Distilling (IBD), and the Master Brewers Association of the Americas (MBAA). To learn more please visit www.kathinkalabs.com.

 

Kathinka Labs is the brainchild of Belgian Brewmaster Floris Delée, principal of Kathinka Engineering. As consultants for the brewing, malting, kombucha, and distilling industry, Kathinka Engineering designs sustainable, innovative breweries and brewing processes that allow owners and brewers to make the best beers possible based on European traditions and technology mixed with the inspiration and energy of the fast growing U.S. craft brewing industry. The Kathinka team, led by Floris, consults and designs for breweries throughout the Caribbean, North and Central America, and Belgium. Recent Kathinka projects include the new Avery brewery in Boulder, Colorado, the second New Belgium brewery in Asheville, North Carolina, the new Russian River brewery in Windsor, California, and the Karbach Brewery in Houston, Texas. To learn more about Kathinka Engineering please visit www.kathinka-assoc.com. 

CRAFT BEER & BREWING MAGAZINE®

Craft Beer & Brewing Magazine is the magazine for those who make and drink great beer. We are committed to providing exceptional content to the craft-beer community. From the latest recipes, tips and techniques, features on beer styles, interviews with top brewers, beer reviews, and industry perspectives, we are the resource for all that is craft beer. 

 


Frequently Asked Questions (FAQ)

How many tickets are available to purchase?
The retreat will have no more than 50 attendees total.


When is the last day I’m able to purchase tickets?
The last day you can purchase a ticket is when we sell out.


Will transportation be provided?

Yes, all transportation will be provided to/from airport, as well as around San Diego for the Technical Brewery Tours.

 

How many drinks will I get during the meals?
We will provide at least 1 drink coupon per meal. Anything above that can be purchased on-site.

 

Are discounts offered for breakfast or purchased drinks?
There are no discounts available to our group for breakfast or for individual beers purchased on-site.

 

Where are seminars being help?
All seminars and hands-on workshops will be held at the Lafayette Hotel. For any events offsite, we will provide transportation.