Accelerate Your Brewery in Denver, Colorado

The Brewery Workshop helps entrepreneurs build and grow great breweries.

There are a limited number of spots available for this intimate opportunity for new and in-planning breweries to spend multiple days with the best minds in brewing. Move beyond the guesswork and spend four days in Denver, Colorado, connecting with the experts who have built successful breweries. By learning from the experiences of brewers and owners who have been there before, you’ll save yourself the money and time lost in missteps. At this workshop, we'll navigate the ins and outs of establishing and growing a brewery through hands-on seminars and interactive technical brewery tours where you’ll have the opportunity to engage directly with the pros and your peers. You’ll gain the skills to improve the efficiency of your brewery, create invaluable connections with others in the industry, and accomplish in days what usually would take months. 

 

The ticket price includes local transportation, lodging (ticket w/o lodging available), meals, seminars, brew day, technical brewery tours, one-on-one sessions with industry pros, chance to win advertising + yeast at pitch event ($3,000+ value), and networking events.

 

This Brewery Workshop will run from March 3-6, 2019, in Denver, Colorado. The event will be hosted at The Source Hotel.

 

 

All 5 of the previous workshops have sold out. Get your ticket early if you're interested (full refunds offered up to 90 days prior to the event).

 

Testimonials:

"I cannot imagine an easier and more affordable way to get direct access to some of the greatest minds in the craft beer industry. The workshop consists of key targeted sessions with expert panels, scheduled one-on-ones with these experts, and several trips to local breweries of all shapes and sizes to see how they operate their unique businesses (and drink their great beer!)." -Luther H. (2018 San Diego Attendee)

 

"If you are genuinely serious about opening a brewery, and would like an intimate and cogent breakdown of what it will take, attending this workshop should be a requirement! The level of insight, knowledge and camaraderie that is afforded through this workshop is nothing short of legendary, and you will walk away 100x more enriched than the price tag of the event. Do not hesitate, this is a must-attend event for anyone serious about beer!" -Daniel K. (2018 San Diego Attendee)

 

"The insight, recommendations and lessons learned will educate, enlighten and save you heartache, headache and money. If you’re reading comments to convince yourself to attend, stop, scroll back up and commit. If you hesitate it will sell out." -Blake F. (2018 San Diego Attendee)

 

"They call this a new brewery accelerator and accelerator it is! If you have the opportunity to attend a future workshop, do not hesitate to reserve your spot." -John H. (2018 San Diego Attendee)

 

"The Brewery Workshop should be a requirement for anyone (business partners too) thinking about going from garage brewing to taproom." -Larry B. (2017 Fort Collins Attendee)

 

"This was awesome. We spent four days in craft beer paradise surrounded by people as passionate as ourselves. The presenters were amazing and helpful. The craft beer industry is remarkable. This was the time of my life. Afterwards, I felt like I knew how to start my own brewery." - Steve B. (2017 Fort Collins Attendee)

 

"Whether you are an experienced home brewer, current start up brewery that's recently opened or a restaurant owner thinking about opening a brewery at any level this workshop is a must! " -Cam S. (2017 Fort Collins Attendee)

 

Some of the amazing presenters:

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Photos from Previous Workshops:


Itinerary

DAY 1 (MARCH 3, 2019)

1:00PM - 3:00PM: PRODUCTION BREW DAY

  • Location: Announcing Soon

3:30PM: TECHNICAL BREWERY TOUR

  • Location: Announcing Soon

5:30PM: TECHNICAL BREWERY TOUR

  • Location: Announcing Soon

6:30PM: DINNER

 

DAY 2 (MARCH 4, 2019)

8:30AM: SEMINAR: FINANCING/GROWING YOUR BREWERY

  • Description: How much capital do you need to survive? What’s the best corporate structure to protect you from liability while attracting investors? What are reasonable growth goals for a new brewery? How do you manage cash flow in a new business? What are some of the places to find loans and financing that aren’t immediately apparent? This seminar tackles the nuts and bolts of financing and starting up a new brewery, from partnership structure to attracting investors to managing cash flow over the critical first six months of operation.

  • Instructors: Candace Moon (Partner, Dinsmore & Shohl, LLP\Craft Beer Attorney), Rick Wehner (Founder, Brewery Finance), Chad Yakobson (Founder/Brewmaster, Crooked Stave Artisan Beer Project), Mary Brettmann, CPA (Beverage Business Builders), Michelle Reding (Cofounder, Dry Dock Brewing)

  • Location: The Source Hotel

9:55AM: SEMINAR: BUILDING A SUCCESSFUL BRAND

  • Description: Branding is more than just logo design. This seminar will explore the foundations and fundamentals of branding, review case studies of successful small brewery brands, consider authenticity and growth potential in brand development, and help you build a brand framework that you can extend to every consumer touch point.

  • Instructors: Jamie Bogner (Chief Content Officer, Craft Beer & Brewing Magazine®)

  • Location: The Source Hotel

11:20AM: SEMINAR: DESIGNING YOUR BREWERY & SELECTING EQUIPMENT FOR STARTUP AND GROWTH

  • Description: Equipment is the single biggest capital cost of building or expanding your brewery. Learn from, then work one-on-one with experts to help you size, source, and place your equipment for day one and expansion.

  • Instructors: Dustin Hauck (Hauck Architecture), Brian Mollohan (Ruby Street Brewing), more coming soon

  • Location: The Source Hotel

12:50PM: LUNCH + ONE ON ONE 20-MINUTE BREAKOUT SESSIONS

  • Description: The 20-Minute Sessions are designed to help connect you with innovative brewing companies, build valuable business relationships, and get feedback on your plans. Availability will be first come first served for attendees for your preference of expert.

  • Session Times: 12:50pm, 1:15p, 1:40pm, 2:05pm

  • Instructors:

    • Candace Moon (Partner, Dinsmore & Shohl, LLP\Craft Beer Attorney)

    • Dustin Hauck (Hauck Architecture)

    • Brian Mollohan (Ruby Street Brewing)

    • Jamie Bogner (Craft Beer & Brewing Magazine®)

    • Rick Wehner (Founder, Brewery Finance)

    • Ramon Astamendi (Brewery Consultant/Three-Time Brewery Founder)

    •  Jon Carpenter (Brewmaster/Craft Beverage Consultant, Opensō Consulting)

    • Mary Brettmann, CPA (Beverage Business Builders)

    • Erik Fowler (White Labs)

2:30PM: SEMINAR: INTELLECTUAL PROPERTY, TRADEMARKS, AND NAVIGATING MUNICIPALITIES

  • Description: Few startups have the money to defend lawsuits, and this seminar will help you proactively avoid costly legal issues that could delay your growth.

  • Instructors: Candace Moon, Esq. (Partner, Dinsmore & Shohl, LLP\Craft Beer Attorney), Dustin Hauck (Hauck Architecture)

  • Location: The Source Hotel

4:00PM: SEMINAR & HANDS ON: YEAST MANAGEMENT IN THE STARTUP BREWERY

  • Description: From cell counts to yeast sanitation to propagation and storage, this seminar will present cost-effective strategies for managing yeast to maintain the highest quality standards.

  • Instructors: Erik Fowler (White Labs)

  • Location: The Source Hotel

5:30PM: TECHNICAL BREWERY TOUR

  • Location: Announcing Soon

6:30PM: DINNER

7:30PM: LIGHTING PITCHES

  • Description: Pitch your brewery idea (distribution, taproom, growth, brewery, etc.) in less than 5 minutes to the best minds in brewing to get feedback on your strategy. The winner of the lightning talks will receive a free full-page ad in Craft Beer & Brewing Magazine® ($2,495 value) and a White Labs 10BBL Yeast Pitch.

  • Audio/Video: We will be able to present slides or other materials that you'd like to depict visually. Please email all presentation materials to Haydn Strauss (hstrauss@beerandbrewing.com)

 

 

DAY 3 (MARCH 5, 2019)

 

8:30AM: THE BREWERY CFO - ACCOUNTING, INVENTORY, AND PRICING YOUR BEER

  • Description: So you brew great beer? Do you know what it costs to produce, how to manage/order ingredients, and price for different distribution channels. Join our experts in selecting the best tools, practices, and equations for running a profitable brewery.

  • Instructors: Mary Brettmann, CPA (Beverage Business Builders)

  • Location: The Lafayette Hotel

9:55AM: SEMINAR & HANDS ON: CREATIVE MALT HANDLING & MATERIAL SOURCING

  • Description: From building a safe, effective malt workflow to the creative potential of craft malt, we’ll explore this unsexy but vitally important component to craft brewing.

  • Instructors: Chad Hatlestad (Director of Sales, BSG), Bob Sutton (Rahr Malting)

  • Location: The Source Hotel

11:20AM: SEMINAR & HANDS ON: HOPS

  • Description: It takes great ingredients to make great beer. This seminar, led by hops experts from well-known breweries and suppliers, will teach you how to identify great hops, handle them correctly in the brewhouse to maintain the highest quality, smell and test hops blends, make smart substitutions in hops as a result of year to year harvest differences or batch variation, and more.

  • Instructors: Jamie Dobos (Sales Development, BSG)

  • Location: The Source Hotel

12:50PM: LUNCH + ONE ON ONE 20-MINUTE BREAKOUT SESSIONS

  • Description: The 20-Minute Sessions are designed to help connect you with innovative brewing companies, build valuable business relationships, and get feedback on your plans. Availability will be first come first served for attendees for your preference of expert.

  • Session Times: 12:50pm, 1:15p, 1:40pm, 2:05pm

  • Instructors:

    • Candace Moon (Partner, Dinsmore & Shohl, LLP\Craft Beer Attorney)

    • Dustin Hauck (Hauck Architecture)

    • Brian Mollohan (Ruby Street Brewing)

    • Jamie Bogner (Craft Beer & Brewing Magazine®)

    • Rick Wehner (Founder, Brewery Finance)

    • Ramon Astamendi (Brewery Consultant/Three-Time Brewery Founder)

    •  Jon Carpenter (Brewmaster/Craft Beverage Consultant, Opensō Consulting)

    • Mary Brettmann, CPA (Beverage Business Builders)

    • Erik Fowler (White Labs)

2:30 PM: SEMINAR & HANDS ON: QA/QC + SENSORY TRAINING

  • Description: Whether you’re a 1 bbl nano or a 100k bbl regional powerhouse, being able to taste the variety of attributes in your beer is vital to making the consistent and delicious product your customer expects. Additionally, the job of training staff to identify these attributes typically falls to you. This seminar covers the basics of sensory analysis through hands-on tasting, and will give you a fundamental curriculum to train your own staff with. You may not be able to afford a full-time lab staff, but that doesn’t mean you can’t use techniques that the big guys use. FlavorActiV™ kits provided by BSG CraftBrewing.

  • Instructors: Chad Yakobson (Founder/Brewmaster, Crooked Stave Artisan Beer Project), Jon Carpenter (Brewmaster/Craft Beverage Consultant, Opensō Consulting), Erik Fowler (White Labs)

  • Location: The Source Hotel

 

4:00PM: TECHNICAL APPROACHES TO TRENDY STYLES

  • Description: We take a look at how the nations hottest breweries are putting out small batch barrel-aged stouts, sours, wild ales, saisons, fruited beers, and New England-Style IPAs.

  • Instructors: Neil Fisher (Cofounder/Brewmaster, WeldWerks), Lee Cleghorn (Cofounder/Brewmaster, Outer Range), Sean Buchan (Founder/Brewmaster, Cerebral Brewing)

  • Location: The Source Hotel

5:45PM: TECHNICAL BREWERY TOUR @ RATIO BEERWORKS

  • Description: In many ways, Ratio started in the punk scene back in the late 90’s. They cut our teeth by touring, playing out, creating zines, and working at labels. That DIY mindset prepared them for the challenges of creating and sharing their passions on their own terms. Over the years that energy has been channeled into brewing, learning the craft in Germany and honing their skills at some of the most respected breweries in Colorado. After moving on to successful careers in brewing, marketing, and finance; they teamed up again for our most ambitious project yet - Ratio Beerworks, a Denver micro brewery.

  • Location: Ratio Beerworks

6:45PM: DINNER

 

 

DAY 4 (MARCH 6, 2019)

8:30AM: SEMINAR: MARKETING YOUR BREWERY

  • Description: Experts explore the ins and outs of marketing channels with the best ROI. They’ll answer questions regarding event attendance, working with PR companies, paid media, organic reach, and much more. Now that you have great beer and a successful brand strategy, this seminar will teach you how to build and foster your audience.

  • Instructors: Chad Yakobson (Founder/Brewmaster, Crooked Stave Artisan Beer Project)

  • Location: The Source Hotel

10:00AM: SEMINAR: MAXIMIZING TAPROOM REVENUE

  • Description: There are no better margins on your beer than those you get from selling it directly to consumers. This seminar focuses on how to create an environment that maximizes revenue through design, equipment/POS selection, operational strategies, retail, guest taps, and more.

  • Instructors: Dustin Hauck (Hauck Architecture), Ray Decker (Hospitality Director, Avery Brewing), Tim Myers (Owner/Brewmaster, Strange Craft)

  • Location: The Source Hotel

11:30AM: SEMINAR: STRATEGIZING FOR GROWTH & DISTRIBUTION

  • Description: While craft beer’s heyday was marked by a “if you package it, they will buy it” mentality, today’s competitive retail market makes selling beer profitably through the retail channel more and more difficult. In this seminar, we’ll discuss common issues such as distributor contracts, format challenges, SKU management, and more.

  • Instructors: Laura Lodge (Author, Distribution Insight for the Craft Brewer), Terry Cekola (Founder, Elite Brands of Colorado)

  • Location: The Source Hotel

1:00PM: LUNCH

2:00PM: TECHNICAL BREWERY TOUR

  • Location: Announcing Soon

 


Instructors Will be Announced Soon - There Will be More than 30 Different Industry Pros!

 


Sponsors

 
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BSG CRAFTBREWING

In 2004, BSG recognized that the craft brewing and homebrewing community needed a dependable source for diverse ingredients from around the world. Since then, we have earned the trust of our customers by delivering the finest brewing ingredients at competitive values, all backed by outstanding customer service and depth of industry experience.

We continue to search the globe for new and interesting brewing ingredients that we can bring to our customers. Consequently, our product list continues to grow as we strive to better meet the needs of both professional brewers and homebrewers. Additionally, our knowledgeable and friendly sales and management staff comes from the professional brewing & homebrewing communities, so we can assist you in everything from recipe formulation to troubleshooting.

Whether it's exclusive specialty malts, in-demand hop varieties, or premium brewing aids we have you covered; great beers are made from select ingredients. BSG is committed to being your partner, and shares your passion for creating outstanding beers.

CRAFT BEER & BREWING MAGAZINE®

Craft Beer & Brewing Magazine® is the magazine for those who make and drink great beer. We are committed to providing exceptional content to the craft-beer community. From the latest recipes, tips and techniques, features on beer styles, interviews with top brewers, beer reviews, and industry perspectives, we are the resource for all that is craft beer. 

 


Location

With more than 75 breweries, Denver is one of the top beer cities in the world. From national favorites to lesser known but still delicious, there is something for any beer lover. What better place to collaborate with some of the best minds in brewing than the hot spot that is Denver.

 

For 'Solo Room' ticket holders, you will be staying in the brand new Source Hotel in the River North District of Denver.


Frequently Asked Questions (FAQ)

How many tickets are available to purchase?
The workshop will have no more than 50 attendees total.


When is the last day I’m able to purchase tickets?
The last day you can purchase a ticket is when we sell out.


Will transportation be provided?

Yes, all transportation will be provided from the time the brew day starts (March 3) until the final brewery tour (March 6).

 

How many drinks will I get during the meals?
We will provide at least 1 drink coupon per technical tour and dinner. Anything above that can be purchased on-site.

 

Are discounts offered for breakfast or purchased drinks?
There are no discounts available to our group for breakfast or for individual beers purchased on-site.

 

Where are seminars being held?
Unless otherwise indicated in the itinerary, all seminars and hands-on workshops will be held at the The Source Hotel. For any events offsite, we will provide transportation.

 

If two of us want to share one room, what tickets should we buy?
You should purchase one ticket with accommodations and one ticket without. If you'd like a room with two queen beds, please note that at checkout.