Accelerate Your Brewery

The Brewery Workshop helps brewery entrepreneurs build and grow great businesses. 

Tired of oversized conferences and festivals? There are only 50 spots available for this rare opportunity for new and in-planning breweries to spend multiple days with the best minds in brewing. Move beyond the guesswork and spend three days in Fort Collins, Colorado, connecting with the experts who have built successful breweries. By learning from the experiences of brewers and owners who have been there before, you’ll save yourself the money and time lost in missteps. At this workshop, we'll navigate the ins and outs of establishing and growing a brewery through hands-on seminars and interactive technical brewery tours where you’ll have the opportunity to engage directly with the pros and your peers. You’ll gain the skills to improve the efficiency of your brewery, create invaluable connections with others in the industry, and accomplish in days what usually would take months. 


The ticket price includes transportation, lodging (locals ticket available), meals, seminars, technical brewery tours, and networking events.


The Brewery Workshop will run from September 11-13, 2016, in Fort Collins, Colorado.



Some of the amazing presenters:


DAY 1 (SEPTEMBER 11, 2016)




  • Description:  Less than a year into brewing, WeldWerks picked up medals at both the Great American Beer Festival and World Beer Cup, while maintaining a cult-like following for their IPAs (Juicy Bits) and barrel-aged stouts (Medianoche). WeldWerks was also voted the #1 new brewery in the country by the USA TODAY® contest. The Brewmaster and Cofounder, Neil, will share all of his knowledge about opening and operating a successful brewery in the small town of Greeley, Colorado. 


  • Instructors: Michelle Reding (CoFounder/Owner, Dry Dock Brewing Co.), Tim Cochran (Horse & Dragon), Anna Nadasdy (Director of Sales & Marketing, Great Divide Brewing)
  • Description: Making good beer is only one step in building a successful brewery, and with 1.7 breweries opening every day, it’s getting harder and harder to stand out among a crowded competitive field. This discussion will explore how both small, non-packaging breweries and larger packaging breweries respond to market dynamics to stay relevant and front-of-mind for craft-beer consumers.



  • Description: Pitch your business of brewing idea (distribution, taproom, growth, etc.) in less than 5 minutes to the best minds in brewing to get feedback on your strategy. The winner of the lightning talks will receive a free full-page ad in Craft Beer & Brewing Magazine® ($2495 value) and a tap for one month at one of the top beer bars in the country, Tap and Handle.

  • Presenters:

    • 8:40PM: John R. - Brewery Marketing

    • 8:50PM: Paul W. - Brewery Marketing

    • 9:00PM: Neil V. - Business of Brewing

    • 9:10PM: Jim S. - Food & Beer/Wine Pairing

    • 9:20PM: Charles M. - Colocating a Brewery with a Coffee House


DAY 2 (SEPTEMBER 12, 2016)



  • Instructor: Jamie Bogner (Chief Creative Officer and Cofounder, Craft Beer & Brewing Magazine®)
  • Description: Branding is more than just logo design. This seminar will explore the foundations and fundamentals of branding, review case studies of successful small brewery brands, consider authenticity and growth potential in brand development, and help you build a brand framework that you can extend to every consumer touch point.


  • Instructors: Candace Moon, Esq. (The Craft Beer Attorney), Bill Turner (path21 Architecture & Planning)
  • Description: Few startups have the money to defend lawsuits, and this seminar will help you proactively avoid costly legal issues that could delay your growth.


  • Instructor:  Cinzia Wallace (Tasting Room GM, Left Hand Brewing Co.), Ray Decker (Hospitality Director, Avery Brewing)
  • Description: There are no better margins on your beer than those you get from selling it directly to consumers. This seminar focuses on how to create an environment that maximizes revenue while remaining authentic and on-brand.



  • Instructors: Kevin Crompton (Head Brewer, EPIC Brewing), Chris Schooley (Troubadour Maltings), Steve Clark (Troubadour Maltings), Aaron Heaton (Owner and Brewer, Grimm Brothers Brewing), Dan Burick (District Manager, Briess Malt & Ingredients Co.)
  • Description: From building a safe, effective malt workflow to the creative potential of craft malt, we’ll explore this unsexy but vitally important component to craft brewing.



  • Instructors: Doug Odell (Founder, Odell Brewing), Brian Shaeffer (Longmont Plant Manager, Oskar Blues), Matt Osterman (President, Sleeping Giant Brewing), Tony Rau (Lab Manager, Odell Brewing)
  • Description: Scaling your brew while maintaining consistency is tough. In this seminar the panel will be going over the growing pains from small-batch to larger-batch brewing, in addition to touching on production techniques to hone your craft.



  • Description: Pitch your brewing idea (equipment, recipes, ingredient management, etc.) in less than 5 minutes to the best minds in brewing to get feedback on your strategy. The winner of the lightning talks will receive a free full-page ad in Craft Beer & Brewing Magazine® ($2495 value) and a tap for one month at one of the top beer bars in the country, Tap and Handle.
  • Presenters:

    • 8:40PM: Rob A. - Taproom Design

    • 8:50PM: Keith G. - Taproom Design

    • 9:00PM: Claude B. - Red Swing Brewery

    • 9:10PM: Chris N. - Solm Brewing Company

    • 9:20PM: John K. - Financials and Strategy

    • 9:30PM: Morris N. - Brewery Strategy



DAY 3 (SEPTEMBER 13, 2016)



  • Instructor: Gordon Schuck (Cofounder/Brewmaster, Funkwerks), Steve Breezley (Breezley Brewing and Management Consulting), JoAnne Carilli-Stevenson (International Sales Manager, White Labs Yeast)
  • Description:  From cell counts to yeast sanitation to propagation and storage, this seminar will present cost-effective strategies for managing yeast to maintain the highest quality standards.


  • Instructor: Dan Driscoll (Quality Assurance Manager, Avery Brewing), Dana Sedin (Quality Assurance Manager, New Belgium Brewing), Josh Grenz (Owner and Brewer, Verboten)
  • Description: You may not be able to afford a full-time lab staff, but that doesn’t mean you can’t use techniques that the big guys use—brand standards, sensory panels, and the like—to maintain consistency and meet customer expectations for your products.


  • Instructor: Eric Wallace (President, Left Hand Brewing Co. & Past Founder/President, Indian Peaks Distribution Co.), Laura Lodge (Author, Distribution Insight for the Craft Brewer), Terry Cekola (President, Elite Brands of Colorado), Owen Shepherd (Sales Manager, Crooked Stave Artisans)
  • Description: While craft beer’s heyday was marked by a “if you package it, they will buy it” mentality, today’s competitive retail market makes selling beer profitably through the retail channel more and more difficult. In this seminar, we’ll discuss common issues such as distributor contracts, format challenges, SKU management, and more.


  • Instructor: Neil Fisher (Brewmaster/Cofounder, Weldwerks Brewing)
  • Description: It’s no secret that the top beers in the world tend to spend some time in barrels, but brewing successful and delicious barrel-aged beer requires more than just pouring your existing recipes into barrels. In this seminar, we’ll hear from Neil Fisher, whose one-year-old brewery has garnered national attention for their very first barrel-aged stout release, Medianoche. We’ll talk about how to build recipes for successful barrel-aging, proper techniques for producing great beer in barrels, and more.





Dana Sedin is the Manager of the Analytical Laboratory at New Belgium Brewing Company.  He began his career in the brewing industry at Coors Brewing Company where he held both scientific and laboratory management positions for 10 years. He is an active member of the American Society of Brewing Chemists, and from 2008-2012 held the Technical Committee Chair Position on the American Society of Brewing Chemists Board of Directors and is now the incoming Vice President.  Dana has a B.S. in chemistry from California State University, Sacramento and a Ph.D. in Analytical Chemistry from the University of Colorado, Boulder.  In 2011, Dana completed his Post Graduate Certificate in Brewing from the University of Nottingham.


Dan comes to Briess with 26 years of professional craft brewing knowledge in both pub and production brewing. Dan started brewing beer at Squatters Pub Brewery six weeks after it opened in 1989. He brewed for about a year before attending brewing school at the Siebel Institute of Technology. He became Director of Brewing for the Utah Brewers Cooperative, which operates two brewpubs and one packaging facility for the Squatters and Wasatch brands. In his position with Briess, Dan focuses on building relationships and providing support and knowledge for the Mountain and South regions. Dan loves a well‐made Pilsner, an artfully hopped IPA, and is a sucker for Belgian sour beers. 


Kevin is a Utah native with over 20 years of experience in the brewing industry. Growing up in Utah, Kevin discovered his passion for craft beer through home brewing and the few local breweries. His first job in the industry was washing kegs and worked he way through various positions until finally reaching the brew house.


Kevin completed the Brewing and Malting Science Course through the Master Brewers Association of the Americas before working for Kona brewing in Hawaii as well as several local breweries before joining Peter Erickson and Dave Cole to found Epic Brewing. Kevin’s beers have won over 50 national and international awards including medals at the Great American Beer Festival.


Candace L. Moon discovered the need for specialized craft beer counsel while working as a bartender at Hamilton’s during law school. While she met countless brewers, there were no attorneys catering to the legally complicated industry. Accordingly, Candace opened a practice serving San Diego’s suds. She has since worked with over 200 craft breweries and craft breweries-in-planning nationwide, handling business entity formation, alcoholic beverage law, contract review, trademark law, as well as other legal needs. Candace’s undergraduate degree is from the University of Virginia and her juris doctorate is from Thomas Jefferson School of Law in San Diego, Calif.


Jamie’s focus is on content and product, developing big picture vision while serving as Editorial and Creative Director for Craft Beer & Brewing Magazine®, working with creative contributors (writers, editors, photographers, illustrators, videographers) across media. He’s served in roles as diverse as Art Director, Editorial Director, VP of Content, and VP/Group Publisher for a variety of media companies, and is equally at home evaluating P&L’s or designing magazine pages.


Like most brewers, Steve spent more time home brewing than studying during college, but still managed to obtain a never used degree in Geology from the University of Montana.  He started his commercial brewing career at Saxer Brewing Company in Oregon in 1995, and the following year was accepted into the UC Davis Master Brewers course. After successfully passing the IOB exam, Steve climbed, skied, and brewed at Snake River Brewing Company in Jackson, WY., ran a small brewery in Bozeman, MT, and eventually moved to Boulder, CO to run operations at Avery Brewing Co. in 2001. During his 14+ year tenure at Avery, Steve held many titles, culminating as the Chief Operating Officer. Currently Steve is working as a brewing and management consultant, eager to help anyone make great people make great beers.


Michelle Reding is an Iowa native and numbers girl. She has a Bachelor of Science in Business with Minors in Math and Statistics from Iowa State University.  She moved to Colorado in 1998 to work as a pension actuary on corporate and public defined benefit plans in Human Resource consulting firms.

Michelle assisted on nights and weekends at The Brew Hut homebrew supply shop that she and her business partner Kevin DeLange purchased in 2002. Three years later, they launched a small brewery, Aurora’s first brewery, in the back of the shop.

Michelle left the corporate world in 2011 to be at the brewery full-time as the Numbers Girl in charge of HR and Finance. Michelle sits on the City of Aurora’s Group Employees Retirement Plan board.


Bill Turner is a Founding Principal at Path21 Architecture & Planning, located in Denver, Colorado. Over the last 4 years he and his firm have been the architect of record for 6 breweries, ranging in size from 5 barrel to 600 barrel. Path21 has developed a deep understanding of micro brewery startup and partnering with a client to ease the process from initial planning thru to pouring the first glass on opening day. With a Business Degree from University of Denver and a Masters Degree in architecture, Bill is adept at the coordination of design, engineering, process, municipal permitting, pricing/budgeting, construction oversight, and obtaining a certificate of occupancy. He can also be convinced to go on a MTB ride.


Laura Lodge learned about the distribution tier working with a small, independent distribution company in the mountains of Colorado. Job? Everything, including entering orders, loading/routing trucks, delivering product, all aspects of accounting and managing the office, and more. She shares her experience to benefit the artisanal/craft business owner in Distribution Insight for the Craft Brewer, designed specifically for the brewer learning about distribution.


Lodge consults with brewers and distributors as an element of her consulting business, Customized Craft Beer Programs, and is also the coordinator of the well-known Big Beers, Belgians & Barleywines Festival held in the mountains of Colorado each year. She consults for the resort industry with regard to craft beer integration with food & beverage programs, including clients such as the Vail Cascade Resort, Gateway Canyons Resort, and Beaver Run Resort.


Creating and assisting with craft beer events is another facet of her business, including working with Craft Beer & Brewing Magazine to create their Brewers Retreats, with Destination Services of Colorado for client events, with Brush Creek Ranch & Spa for their guests, and with the Brewers Association for both SAVOR: An American Craft Beer & Food Experience and the Great American Beer Festival Paired Pavilion.


Laura lives in Vail, Colorado and enjoys the outdoor lifestyle of the mountains.


JoAnne has 28 years of experience in business development and strategic marketing. She is a creative, influential leader who has always sought out novel solutions to corporate challenges. The majority of her career has been spent in brewing and bio-tech industries. JoAnne has spoken at numerous conferences including The Craft Brewers Conference, American Distillers Coference, American Homebrewers Conference, Big Beers, Belgians and Barleywines Festival, BIOWorld Industrial Congress, Society of Industrial Microbiology, RAMC, and The Climbing Wall Summit. She currently is the International Sales Manager for White Labs Yeast Co.and is the co-owner of Sapere Aude, an artisan food and beverage experiential education company. In addition, she is the founder of the Colorado Distillers Guild. JoAnne has a BA in Economics from the University of Vermont and an MBA from University of New Haven in Management and Organization. 


JoAnne is passionate about giving back to the community and offers her time pro-bono to numerous local non-profits including USA Climbing, Urban Peaks and Forward Steps. When not talking fermentation or drinking a beer you can find her in crags across the world climbing with her son, Cody. 


Gordon Schuck has a Bachelor of Science degree in Electrical Engineering from Rutgers University and is a graduate of the Seibel Institute Diploma program. Gordon is a co-founder of Funkwerks in Fort Collins, Colorado which has won numerous awards including Great American Beer Festival Small Brewery of the Year in 2012.


Aaron Heaton is the co-owner of Grimm Brothers Brewhouse located in Loveland Colorado.  Grimm Brothers Brewhouse, established in 2010, is known for its award wining beers with an emphasis on traditional and historical beers from Germany.  Aaron is known as the "beer geek" at Grimm and is passionate about the beer.  He is a graduate of American Brewers Guild and an avid judge for BJCP and GABF.


Josh Grenz is co-owner and head brewer of Verboten Brewing and Barrel Project located in Loveland Colorado. A Northern Colorado native, Josh's homebrewer roots extend back to his time spent with both the WeizGuys Homebrew Club in Loveland, where he was treasurer for a time, and the Fort Collins Liquid Poets Society. After years spent in IT, Josh decided to follow his love of craft beer and turn it into a business, opening Verboten Brewing in January 2013. Verboten Brewing is known for making "forbidden" beers, taking traditional styles and turning them on their ear with interesting and inventive additions. At just over a year old, Verboten Brewing brought home two World Beer Cup medals in 2014, and in just over 3 years since opening has won multiple national and international medals.


Brian Shaeffer is the production manager for the Oskar Blues Brewery in Longmont. Has been brewing beer professionally since 2007 and with Oskar Blues since 2010. He started on the canline and has held jobs of a shift brewer, technical brewer, head brewer prior to his current role. Before joining Oskar Blues he managed the Silverton Brewery in southwest Colorado. 


Neil was an avid homebrewer for more than five years before opening WeldWerks Brewing Co. in February 2015. Less than a year into opening, WeldWerks picked up medals at both the 2015 Great American Beer Festival and the 2016 World Beer Cup. WeldWerks was also named the Best New Brewery in the country in USA TODAY® 10Best and they have garnered national attention for beers like Juicy Bits and Medianoche. Neil will be hosting a Technical Tour at WeldWerks on Sunday and leading a seminar on Barrel Aging on Tuesday.


Ray Decker is the Hospitality Director for Avery Brewing Co. and oversees the operations for the brewery’s Restaurant and Tap Room, which opened in February of 2015. 


His career began when he was five years old while living over his family-run seafood house, The Holy Mackerel. He remembers vividly peeking into the dining room wearing only his pajamas and witnessing the joy and electricity that was created through great food and inviting hospitality. Since moving to Colorado in 2002 Ray has been heavily involved in the craft beer movement and developed the beer program for The Kitchen in Boulder where he served as the Executive GM and Beer Director for all of their restaurants. 


It’s at Avery, though, where Ray gets to combine his passion for Craft Beer with his deep love for Hospitality. He believes that serving amazing beer and food is essential for attracting the potential first time guest, but it’s the Hospitality that will bring the guest back and where the relationship begins. He guides his team to treat each guest as if they were in their own home and to create an experience that is unique to the moment and to the individual. 

When Ray is not at Avery he is most likely spending his time with his son Duke going on adventures and embracing all the wonder that Colorado has to offer. 


Terry Cekola started Elite Brands of Colorado in 2003 after spending her life working in a family run business, and she credits her father for inspiring her to venture out on her own. When Elite opened its doors there were only two employees, and under Terry’s leadership it has grown to 85 people strong. Terry has a passion for craft beer and Elite prides itself on being a 100 percent craft brand house. Terry is also proud to represent a portfolio of over 40 Wine and Spirits suppliers from around the world.

Terry has infused her positive thinking and can-do attitude into every aspect of her life and business. Elite Brand’s primary goal is helping their people and brands achieve success and giving back to the local community.


Terry serves on the board of the Colorado Beer Wholesalers Association. Terry and Elite Brands have received many awards over the years including 2012 Colorado Companies to Watch Winner, 2014 Top 250 Private Companies, 2015 Top Woman Owned Businesses, 2016 Top 50 Family Owned Businesses among others.


Jon Eric Wallace is the President and co-founder of Indian Peaks Brewing Company, parent company of Left Hand Brewing Company.  Eric grew up around the world as the son of an Air Force officer, and was exposed to good beer at a precocious age in Germany. He graduated from the U.S. Air Force Academy in 1984 with a degree in international affairs, and spent 8 years in the Air Force as a communications officer in Italy and Turkey before moving back to the U.S. in 1993. Upon his return, he was inspired by the renaissance in craft brewing developing here in the U.S. and, along with co-founder Dick Doore, decided to jump headfirst into the craft beer business.

On the personal side, Eric has been married to his wife, Cinzia, since 1991 and has three beautiful children, Naomi, Noel and Nicolas.  He’s an avid foodie (his business card says “Beer is Food”), loves good espresso, and seeks out the world-class and unusual beers that are being produced in this country and beyond.  He is convinced that the US is the most interesting and creative craft brewing scene in the world today.

One of Eric’s focuses is giving back to the local community where he works, lives and plays. He serves on the Brewers Association Board of Directors as Vice Chair, the Colorado Shakespeare Festival Advisory Board, the Colorado Brewers Guild Government Affairs Committee, The Longmont Economic Development Partnership Board and he is a member of Longmont Odd Fellows Lodge No. 29 and Skyline Kiwanis.  Left Hand Brewing Company has been named both small and large Business of the Year by the Longmont Area Chamber of Commerce.  In 2015, Left Hand generated over $687K in donations to many different non-profits through its various fundraising efforts.

Eric received the F.X. Matt Defense of the Industry Award at the Brewers Association’s annual Craft Brewers Conference in April 2009 for successfully leading the charge to preserve beer drinker choice and selection in defeating damaging legislation in Colorado as chair of the Colorado Brewers Guild Legislative Committee and for two years as president of the Guild.   He was inducted into the Boulder County Business Hall of Fame in 2012. Eric received both the Tom Brock Award for business leadership in the Longmont community and was named an Ernst and Young Entrepreneur of the Year in the Mountain Desert Region in 2014.

Left Hand Brewing was founded by Eric Wallace and Dick Doore on September 21, 1993, and has been crafting a well-balanced portfolio of award-winning beers that are now available in 36 states and 10 countries.  We believe in balance in beers, that beer is food, and we won’t make a beer that we don’t drink.

 We’ve been fortunate enough garner many accolades over the years:

  • 9 medals at the World Beer Cup
  • 27 medals at the Great American Beer Festival
  • 9 European Beer Star Awards
  •   Sawtooth Ale: “Our #1 Bitter” – New York Times
  • Milk Stout: “Malty, Roasty Goodness” – TIME Magazine
  • Best Stout in America, Milk Stout – Draft Magazine
  • Best Beer Ever Brewed, Oak Aged Imperial Stout – Modern Brewery Age
  • Best and Most Drinkable Lager brewed in the US today: Polestar Pilsner – Beer Advocate

 For more info, visit


Boulder Beer Company is Colorado’s First Microbrewery, established in 1979.  For over 26 years, Brewmaster David Zuckerman has overseen the production of brews that have garnered more than 80 national and international medals in prestigious beer competitions since his arrival at Boulder Beer in 1990.  Prior to that, he brewed at Bridgeport Brewing Company in Portland Oregon. 


An active father of two, David embraces the Colorado lifestyle, and is an avid snowboarder, ultimate Frisbee player, and cyclist.  When not enjoying a refreshing Boulder Beer, David can also be found on the boards of several Boulder community committees.  David rides his bicycle to work daily and is instrumental on the Boulder Beer Green Team, which continuously strives to reduce the carbon footprint of Boulder Beer.


Anna Nadasdy graduated from Purdue University with a Bachelor of Science in Industrial Engineering. However, upon moving to Colorado, she quickly found her passion lay not with concrete and efficiencies, but with craft beer. As a Sales Rep for Odell Brewing Co. for nearly five years, Nadasdy helped to establish a place for women in a typically male-dominated area of the industry. Moving on to the well-respected craft beer pioneer Sierra Nevada, based out of Chico, California, Anna became the first Rocky Mountain Manager of Business Development serving Colorado and the surrounding region. After helping to expand Sierra Nevada’s distribution and visibility for nearly six years, Nadasdy accepted an offer to head up Denver-based Great Divide’s Sales and Marketing team as Director where she has been since 2012. Nadasdy resides in northwest Denver with her husband John and daughter Evelyn.


Owen Shepherd is a Colorado native, and enjoys the typical activities of any Coloradoan: rafting, golfing, snowboarding, and drinking beer. 


He has a Bachelors of Science in Chemistry from Colorado State University, and has worked for multiple breweries on both the brewing and sales side of the business. For the past 2 years he has been the Sales Manager for Crooked Stave Artisans, a specialty beer distribution company based in Denver.


Chris Schooley's coffee odyssey began in 1997 at Margie’s Java Joint in Greeley, CO. In 1999, he was hired by Intelligentsia Coffee and Tea in Chicago, IL where he managed their first retail location, eventually working his way into production and roasting. He then moved on to Metropolis Coffee in Chicago where he became the Director of Coffee Purchasing and Roasting. Chris was elected to the Roasters Guild Executive Council in 2008 and served as Chair for 2011-2012. Chris has also been a regular contributor to Roast Magazine and the Specialty Coffee Chronicle. In 2009, Chris moved his family to Fort Collins where he worked with Sweet Maria's on creating a service for small roasters who were excited about roasting amazing coffees but didn’t necessarily have the access to them called Coffee Shrub. 

After doing some collaborations with craft brewers he realized that there was an opportunity to in that industry to be a conduit between Colorado farmers and brewers, and started Troubadour Maltings with Steve Clark here in Fort Collins. Troubadour has been in production now for just about a year and a half and has provided Colorado grown grains to a number of brewers throughout the  country.


They don't call Fort Collins, Colorado, Choice City for nothing! With more than twenty breweries, a couple of the nation’s top-100 beer bars, and the fastest growing national beer magazine, this sleepy college town is among the top destinations in the country for any beer lover! Throughout the event we will be visiting the best breweries, restaurants, and beer bars that Fort Collins has to offer. No need to worry, transportation will be provided throughout the three day event.


For 'Solo Room' ticket holders, you will be staying at the beautiful Armstrong Hotel in Old Town, Fort Collins:

While the days will be busy, there will be plenty of time to relax and get to one of the other fine breweries in the area. Here is a map of breweries in Fort Collins:






Craft Beer & Brewing Magazine is the magazine for those who make and drink great beer. We are committed to providing exceptional content to the craft-beer community. From the latest recipes, tips and techniques, features on beer styles, interviews with top brewers, beer reviews, and industry perspectives, we are the resource for all that is craft beer. 


Frequently Asked Questions (FAQ)

How many tickets are available to purchase?
The retreat will have no more than 50 attendees total.

When is the last day I’m able to purchase tickets?
The last day you can purchase a ticket is when we sell out.

Will transportation be provided?

Yes, all transportation will be provided to/from airport, as well as around Fort Collins for the Technical Brewery Tours.


How many drinks will I get during the meals?
We will provide at least 1 drink coupon per meal. Anything above that can be purchased on-site.


Are discounts offered for breakfast or purchased drinks?
There are no discounts available to our group for breakfast or for individual beers purchased on-site.