Accelerate Your Brewery in San Diego, California

The Brewery Workshop helps brewery entrepreneurs build and grow great businesses. 

There are only 40 spots total for this intimate opportunity for new and in-planning breweries to spend multiple days with the best minds in brewing. Move beyond the guesswork and spend four days in San Diego, California, connecting with the experts who have built successful breweries. By learning from the experiences of brewers and owners who have been there before, you’ll save yourself the money and time lost in missteps. At this workshop, we'll navigate the ins and outs of establishing and growing a brewery through hands-on seminars and interactive technical brewery tours where you’ll have the opportunity to engage directly with the pros and your peers. You’ll gain the skills to improve the efficiency of your brewery, create invaluable connections with others in the industry, and accomplish in days what usually would take months. 

 

The ticket price includes local transportation, lodging (locals ticket w/o lodging available), meals, seminars, brew day, technical brewery tours, lab analysis of your beer ($180 value for Brew2 and Brew4), chance to win advertising + yeast at pitch event ($3,000+ value), and networking events.

 

This Brewery Workshop will run from August 5-8, 2018, in San Diego, California. The hotel is The Lafayette Hotel.

 

 

Testimonials:

"The Brewery Workshop should be a requirement for anyone (business partners too) thinking about going from garage brewing to taproom." -Larry B.

 

"This was awesome. We spent four days in craft beer paradise surrounded by people as passionate as ourselves. The presenters were amazing and helpful. The craft beer industry is remarkable. This was the time of my life. Afterwards, I felt like I knew how to start my own brewery." - Steve B.

 

"Whether you are an experienced home brewer, current start up brewery that's recently opened or a restaurant owner thinking about opening a brewery at any level this workshop is a must! " -Cam S.

 

"If you're considering opening a brewery or brew pub, I HIGHLY recommend this workshop. The information that you can learn during this event is invaluable." -Rob D.

 

"If you are thinking of starting a brewery, do yourself a solid and attend one of these events." -Erik J.

 

Some of the amazing presenters:

2018 San Diego Logos.jpg

Photos from the 2017 San Diego Workshop


Itinerary

DAY 1 (AUGUST 5, 2018)

Noon - 4:00PM: PRODUCTION BREW DAY @ REFUGE BREWING

  • Description: In 2015, Refuge grew nearly 300% and became the second fastest growing brewery in California. For 2016 they added their Grapefruit IPA to the distribution portfolio and challenged ourselves through experimentation at the brewery.  During the brew day, you'll work with their brewmasters throughout the day to learn everything you need to know about building a brew house, scaling recipes, designing recipes for your market, and so much more.
  • Location: Refuge Brewing (We will provide transportation from San Diego)

1:00PM: LUNCH

6:00PM: DINNER

7:00PM: LIGHTING PITCHES

  • Description: Pitch your brewery idea (distribution, taproom, growth, brewery, etc.) in less than 5 minutes to the best minds in brewing to get feedback on your strategy. The winner of the lightning talks will receive a free full-page ad in Craft Beer & Brewing Magazine® ($2,495 value) and a White Labs 10BBL Yeast Pitch.

  • Location: TBD

DAY 2 (AUGUST 6, 2018)

    8:30AM: SEMINAR: FINANCING/GROWING YOUR BREWERY

    • Description: How much capital do you need to survive? What’s the best corporate structure to protect you from liability while attracting investors? What are reasonable growth goals for a new brewery? How do you manage cash flow in a new business? What are some of the places to find loans and financing that aren’t immediately apparent? This seminar tackles the nuts and bolts of financing and starting up a new brewery, from partnership structure to attracting investors to managing cash flow over the critical first six months of operation.
    • Instructors: Coming Soon

    • Location: The Lafayette Hotel

    10:00AM: SEMINAR: BUILDING A SUCCESSFUL BRAND, AND MARKETING IT

    • Description: Branding is more than just logo design. This seminar will explore the foundations and fundamentals of branding, review case studies of successful small brewery brands, consider authenticity and growth potential in brand development, and help you build a brand framework that you can extend to every consumer touch point.

    • Instructors: Jamie Bogner (Chief Content Officer, Craft Beer & Brewing Magazine®)

    • Location: The Lafayette Hotel

    11:30AM: SEMINAR: DESIGNING YOUR BREWERY & SELECTING EQUIPMENT FOR STARTUP AND GROWTH

    • Description: Equipment is the single biggest capital cost of building or expanding your brewery. Learn from, then work one-on-one with experts to help you size, source, and place your equipment for day one and expansion.
    • Instructors: Coming Soon
    • Location: The Lafayette Hotel

    1:00PM: LUNCH

    2:00PM: SEMINAR & HANDS ON: SENSORY TRAINING

    • Description: Whether you’re a 1 bbl nano or a 100k bbl regional powerhouse, being able to taste the variety of attributes in your beer is vital to making the consistent and delicious product your customer expects. Additionally, the job of training staff to identify these attributes typically falls to you. This seminar covers the basics of sensory analysis through hands-on tasting, and will give you a fundamental curriculum to train your own staff with. You may not be able to afford a full-time lab staff, but that doesn’t mean you can’t use techniques that the big guys use. FlavorActiV kits provided by BSG CraftBrewing.
    • Instructors: Coming Soon
    • Location: The Lafayette Hotel

    4:00PM: SEMINAR & HANDS ON: YEAST MANAGEMENT IN THE STARTUP BREWERY

    • Description: From cell counts to yeast sanitation to propagation and storage, this seminar will present cost-effective strategies for managing yeast to maintain the highest quality standards.
    • Location: The Lafayette Hotel
    • Instructors: Coming Soon

    5:30PM: TECHNICAL TOUR @ LOCAL CRAFT BREWERY

    6:30PM: DINNER

     

     

    DAY 3 (AUGUST 7, 2018)

     

    8:30AM: SEMINAR & HANDS ON: CREATIVE MALT HANDLING & MATERIAL SOURCING

    • Description: From building a safe, effective malt workflow to the creative potential of craft malt, we’ll explore this unsexy but vitally important component to craft brewing. 
    • Instructors: Coming Soon
    • Location: The Lafayette Hotel

    10:00AM: SEMINAR & HANDS ON: HOPS

    • Description: It takes great ingredients to make great beer. This seminar, led by hops experts from well-known breweries and suppliers, will teach you how to identify great hops, handle them correctly in the brewhouse to maintain the highest quality, smell and test hops blends, make smart substitutions in hops as a result of year to year harvest differences or batch variation, and more.
    • Instructors: Coming Soon
    • Location: The Lafayette Hotel

    11:30AM: SEMINAR: INTELLECTUAL PROPERTY, TRADEMARKS, AND NAVIGATING MUNICIPALITIES

    • Description: Few startups have the money to defend lawsuits, and this seminar will help you proactively avoid costly legal issues that could delay your growth.
    • Instructors: Coming Soon
    • Location: The Lafayette Hotel

    1:00PM: LUNCH

    2:00 PM: KATHINKA LAB ANALYSIS REVIEW & QA/QC

    • Description: Every attendee will have the opportunity to send two of their beers to the lab for an analysis prior to the event. Learn about oxygen, ABV, ABW, Real Extract, pH, CO2 Concentration, and a whole lot more from one of the best labs in the country. At the lunch, Floris will discuss the results of the beers, what you should be looking for, and why you care. The analysis done will be one Brew2 and one Brew4 on a beer you send in. 
    • Instructors: Coming Soon
    • Location: The Lafayette Hotel

     

    3:30PM: TECHNICAL APPROACHES TO TRENDY STYLES

    • Description: We take a look at how the nations hottest breweries are putting out small batch barrel-aged stouts, sours, wild ales, saisons, fruited beers, and New England-Style IPAs. 
    • Instructors: Coming Soon
    • Location: The Lafayette Hotel

    5:30PM: TECHNICAL BREWERY TOUR

    6:30PM: DINNER

     

     

    DAY 4 (MARCH 7, 2018)

      8:30AM: SEMINAR: MAXIMIZING TAPROOM REVENUE

      • Description: There are no better margins on your beer than those you get from selling it directly to consumers. This seminar focuses on how to create an environment that maximizes revenue through design, equipment/POS selection, operational strategies, retail, guest taps, and more.
      • Instructors: Coming Soon
      • Location: The Lafayette Hotel

      10:00AM: SEMINAR: STRATEGIZING FOR GROWTH & DISTRIBUTION

      • Description: While craft beer’s heyday was marked by a “if you package it, they will buy it” mentality, today’s competitive retail market makes selling beer profitably through the retail channel more and more difficult. In this seminar, we’ll discuss common issues such as distributor contracts, format challenges, SKU management, and more.
      • Instructors: Laura Lodge (Author, Distribution Insight for the Craft Brewer), More Coming Soon
      • Location: The Lafayette Hotel

      11:30AM: THE BREWERY CFO - ACCOUNTING, INVENTORY, AND PRICING YOUR BEER

      • Description: So you brew great beer? Do you know what it costs to produce, how to manage/order ingredients, and price for different distribution channels. Join our experts in selecting the best tools, practices, and equations for running a profitable brewery.
      • Instructors: Coming Soon
      • Location: The Lafayette Hotel

      1:00PM: LUNCH

      2:00PM: TECHNICAL BREWERY TOUR

      3:30PM: BUS FROM BREWERY TO AIRPORT

       


      Instructors - More Coming Soon

      JAMIE BOGNER, CHIEF CONTENT OFFICER, CRAFT BEER & BREWING MAGAZINE®

      Jamie’s focus is on content and product, developing big picture vision while serving as Editorial and Creative Director for Craft Beer & Brewing Magazine®, working with creative contributors (writers, editors, photographers, illustrators, videographers) across media. He’s served in roles as diverse as Art Director, Editorial Director, VP of Content, and VP/Group Publisher for a variety of media companies, and is equally at home evaluating P&Ls or designing magazine pages.

      LAURA LODGE, AUTHOR

      Laura Lodge learned about the distribution tier working with a small, independent distribution company in the mountains of Colorado. Job? Everything, including entering orders, loading/routing trucks, delivering product, all aspects of accounting and managing the office, and more. She shares her experience to benefit the artisanal/craft business owner in Distribution Insight for the Craft Brewer, designed specifically for the brewer learning about distribution.

       

      Lodge consults with brewers and distributors as an element of her consulting business, Customized Craft Beer Programs, and is also the coordinator of the well-known Big Beers, Belgians & Barleywines Festival held in the mountains of Colorado each year. She consults for the resort industry with regard to craft beer integration with food & beverage programs, including clients such as the Vail Cascade Resort, Gateway Canyons Resort, and Beaver Run Resort.

       

      Creating and assisting with craft beer events is another facet of her business, including working with Craft Beer & Brewing Magazine® to create their Brewers Retreats, with Destination Services of Colorado for client events, with Brush Creek Ranch & Spa for their guests, and with the Brewers Association for both SAVOR: An American Craft Beer & Food Experience and the Great American Beer Festival Paired Pavilion.

       

      Laura lives in Vail, Colorado, and enjoys the outdoor lifestyle of the mountains.


      Location

      With more than 100 breweries, San Diego is one of the top beer cities in the world. From national favorites Stone, Lost Abbey, and Ballast Point to lesser known but still delicious Toolbox, Belching Beaver, and Societe breweries, there is something for any beer lover. What better place to collaborate with some of the best minds in brewing than the hot spot that is San Diego.

       

      For 'Solo Room' ticket holders, you will be staying in the newly redesigned Lafayette Hotel in San Diego:


      Sponsors

       

      BSG CRAFTBREWING

      In 2004, BSG recognized that the craft brewing and homebrewing community needed a dependable source for diverse ingredients from around the world. Since then, we have earned the trust of our customers by delivering the finest brewing ingredients at competitive values, all backed by outstanding customer service and depth of industry experience.

      We continue to search the globe for new and interesting brewing ingredients that we can bring to our customers. Consequently, our product list continues to grow as we strive to better meet the needs of both professional brewers and homebrewers. Additionally, our knowledgeable and friendly sales and management staff comes from the professional brewing & homebrewing communities, so we can assist you in everything from recipe formulation to troubleshooting.

      Whether it's exclusive specialty malts, in-demand hop varieties, or premium brewing aids we have you covered; great beers are made from select ingredients. BSG is committed to being your partner, and shares your passion for creating outstanding beers.

      RUBY STREET BREWING

      Ruby Street Brewing, LLC specializes in building top quality all grain beer brewing systems and equipment. Ultimate home brewery, pilot brewery, or nano brewery, we have brewing equipment to meet your needs. Short lead times, innovative products, and outstanding customer service make Ruby Street Brewing your best option for professional grade equipment.

      Ss BREWING TECHNOLOGIES

      At Ss Brewtech, we are all about innovation, usable features, quality, affordable prices, and top-notch customer service. We have only just begun to fundamentally change the landscape of brewing equipment for the better. We launched our business in 2013 with the Brew Bucket—the world’s first conical-bottomed stackable stainless steel fermenting bucket. We followed this up with a solid line-up of conical fermentors ranging from 7 gallons to the ever-popular half barrel. Then came the world’s first homebrewing kettles with a built-in trub dam. And then the world’s first fully integrated homebrewing temperature control add-on system with immersion chiller coils, digital controller, and custom-tailored neoprene insulating jackets. Then we launched the world’s first all stainless infusion mash tun with a pro-style 5° sloped floor, center drain, silicone gasket seal for the false bottom, and digital thermometer. As we look toward 2018 and beyond, we plan take our business beyond home-scale gear to nano and commercial-size systems.

      KATHINKA LABS

      Kathinka Labs is a TTB certified lab offering high-quality, accurate, and precise lab analysis for craft brewers to help ensure you are consistently producing the best beer for your customers. Our staff of lab professionals, brewers, and consultants have many years combined experience in both craft brewing and big beer. We perform tests according to industry standards and our staff are proud members of the American Society of Brewing Chemists (ASBC), the Brewers

      Association (BA), the Institute of Brewing & Distilling (IBD), and the Master Brewers Association of the Americas (MBAA). To learn more please visit www.kathinkalabs.com.

       

      Kathinka Labs is the brainchild of Belgian Brewmaster Floris Delée, principal of Kathinka Engineering. As consultants for the brewing, malting, kombucha, and distilling industry, Kathinka Engineering designs sustainable, innovative breweries and brewing processes that allow owners and brewers to make the best beers possible based on European traditions and technology mixed with the inspiration and energy of the fast growing U.S. craft brewing industry. The Kathinka team, led by Floris, consults and designs for breweries throughout the Caribbean, North and Central America, and Belgium. Recent Kathinka projects include the new Avery brewery in Boulder, Colorado, the second New Belgium brewery in Asheville, North Carolina, the new Russian River brewery in Windsor, California, and the Karbach Brewery in Houston, Texas. To learn more about Kathinka Engineering please visit www.kathinka-assoc.com. 

      CRAFT BEER & BREWING MAGAZINE®

      Craft Beer & Brewing Magazine® is the magazine for those who make and drink great beer. We are committed to providing exceptional content to the craft-beer community. From the latest recipes, tips and techniques, features on beer styles, interviews with top brewers, beer reviews, and industry perspectives, we are the resource for all that is craft beer. 

       


      Frequently Asked Questions (FAQ)

      How many tickets are available to purchase?
      The retreat will have no more than 40 attendees total.


      When is the last day I’m able to purchase tickets?
      The last day you can purchase a ticket is when we sell out.


      Will transportation be provided?

      Yes, all transportation will be provided from the time the brew day starts (August 5) until the final brewery tour (August 8).

       

      How many drinks will I get during the meals?
      We will provide at least 1 drink coupon per meal. Anything above that can be purchased on-site.

       

      Are discounts offered for breakfast or purchased drinks?
      There are no discounts available to our group for breakfast or for individual beers purchased on-site.

       

      Where are seminars being held?
      Unless otherwise indicated in the itinerary, all seminars and hands-on workshops will be held at the The Lafayette Hotel. For any events offsite, we will provide transportation.